cartwheel robotics

Cartwheel Robotics is a new up-and-coming robotics company working from the dusty outskirts of Reno, Nevada. Founded by Scott LaValley, a Robot Wars champion, this team of engineering experts is dedicated to delivering groundbreaking robotics entertainment.

the logo

It was determined early in the logo’s development that the design be both “Fun“ and “Professional.” It features an unidentified figure doing a cartwheel while the “C” shape implies motion. A warm red color was chosen to to make it stand out against other robot company logos, and a modern sans-serif font was chosen to embody a hint of 80s NASA retro sci-fi and ensure legitibility from a distance. 

After the logo was complete, the rest of the branding quickly fell into place.

Client
Scott LaValley

Year
2021 - 2023

  • Square logo

  • Asset Tag

  • Letterhead

  • E-mail and LinkedIn Banner

Zoom Backgrounds

Shortly after the pandemic, Cartwheel Robotics asked if I could design some custom Zoom backgrounds. I designed an assortment of clean corporate designs, and some playful backgrounds. Of the designs, they were most receptive to an illustrated background of a robotics workshop. The imagery captured the fun mood the company intended.

the Mascot

Meet “Wheely,” the friendly faced mascot of Cartwheel Robotics!

Wheely made his 1st appearance from the robotics workshop Zoom background. Over the course of several ”in company” projects, his design has evolved into the character he is today. As of now, we see him as not just a singular character, but many individual bots who can have their own personality evolved from different model numbers.

  • Wheely Prototype

  • Wheely Figure Notes 1

  • Wheely Figure Notes 2

  • Wheely Figure 3D model

  • Workshop Decals

  • Holiday Card 2022